When the factory was founded in 1925, Napoleone Martinuzzi initially was the artistic director. At first, he followed Vittorio Zecchin in style, but soon developed his own style. In 1928, he established the first pieces in Pulegoso technology that made him famous. The models for these objects were cactuses and fantasy plants. On the Quadrennial 1931, he presented a few exceptional samples.
In 1932, the collaboration between Martinuzzi and Venini ended, as he decided to found his own factory together with Francesco Zecchin.
In the late 20s Franco Venini, a brother of Paolo Venini, was engaged. He particularly focused on the chemical side of the glass industry. He also developed 'a cookbook of colours'. The quality of his colours was out of reach for all other glassmakers of his time. He died in 1948 and his death was probably caused by constant contact with toxic substances.
From 1932 to 1942, Carlo Scarpa worked for Venini & C. He designed the most objects for this firm in this period. Paolo Venini worked as a designer for Venini at the same time. Therefore, it is very difficult or nearly impossible to match the authorship of the objects exactly.
The company regularly released its new products in the magazine Domus, so you can fairly track the chronology. Gio Ponti worked a short length of time for Venini. During this time, he created his famous bottle with a spiral. Tyra Lundgren, the Swedish sculptor designed some animal figures, as well as a series of filigrana leaves. The Biennial of 1938 showed them. After the Second World War, the designer Fulvio Bianconi caused a new boom. Artists such as Riccardo Licata, Kenneth Scott, Lyn Charles Tissot, Eugene Bergman and Massimo Vignelli worked parallel and for short periods for Venini. Their working results had to be accepted by Paolo Venini. Further major glassmakers were Arturo Biasutto (Boboli), Oscar Zanetti (Saor), Fernando Toso (Fei), Giacomo Toffolo, Oreste Toso, Barovier (Dedoli), Mario Tosi (Grasso), Mario Coletti (Farai).
Paolo Venini died in 1959 and his son Ludovico Diaz de Santillana undertook the company. He continued the existing lines and the work with artists, especially with American artists, who gave the manufacture an international flair. Tobia Scarpa (son of Carlo Scarpa) and Thomas Stearns, an American architect, Toni Zuccheri, Tapio Wikkala are more famous glassmakers. They were on the payroll of Venini.